Hey,
I'm Sammy.

I design digital products & great experiences. Currently building Genius, the world’s top music lyrics platform.

Three mobile devices displaying screenshots from the Genius iOS App
The Genius Brand Logo

Lead Product Designer
Music Lyrics Platform

The lyrics for 'Wake Up Everybody' by Harold Melvin & The Blue Notes is displayed in the Genius iOS App
The album 'Wake Up Everybody' by Harold Melvin & The Blue Notes is displayed in the Genius iOS App
The artist Harold Melvin & The Blue Notes is displayed in the Genius iOS App

Songs, albums, and artists highlight artwork and contributor music knowledge

The creation of a Lyric Card that contains an album cover and lyrics is displayed in the Genius iOS App
The second step of creating a Lyric Card is displayed in the Genius iOS App
A way to download or share a Lyric Card is displayed in the Genius iOS App

In-app lyric card creator promotes viral music moments across social media

A screenshot of the Genius desktop website is displayed, showing the crowdsourced contribution features

Desktop song crowdsource contribution experience, the primary destination for millions of top Genius contributors

The Gratafy Brand Logo

Senior Product Designer
Product Sampling Platform (Acquired)

Three mobile devices displaying screenshots of a brand campaign for Budweiser ran by Gratafy that offers consumers a chance to try Budweiser at a local bar
The Budweiser Brand Logo

This Bud's
for you.

Screenshot of a Facebook post by Budweiser offering consumers a chance to try a Budweiser at a local bar in select cities
Screenshot of the Budweiser Facebook Messenger Chatbot asking if the consumer would like to find a bar to try a Budweiser
Screenshot of the Budweiser Facebook Messenger Chatbot asking the consumer to select their city

Chat with Budweiser to select a city to find a local bar

Screenshot of the Budweiser Facebook Messenger Chatbot displaying nearby bars for the consumer to select from
Screenshot of the Budweiser Facebook Messenger Chatbot offering a Gratafy code to redeem their Budweiser
Screenshot of the three digit Gratafy code offered by Budweiser to redeem for a drink at the bar

Get a Budweiser at the bar with a unique three digit Gratafy code

The SNICKERS logo next to the NFL Logo

Hunger Handoff

Screenshot of a Facebook post by SNICKERS offering consumers a chance to win a free SNICKERS bar if certain plays happen during Monday Night Football
Screenshot of the SNICKERS Facebook Messenger Chatbot asking the consumer if they'd like to subscribe for a chance to win
Screenshot of the SNICKERS Facebook Messenger Chatbot telling the consumer about the promotion terms of service and asking if they agree to them

Chat with SNICKERS® to subscribe for a chance to win a SNICKERS® Bar during Monday Night Football

Screenshot of an iPhone lock screen with a notificaiton from SNICKERS Facebook Messenger chatbot notifying the consumer they have a chance to claim a free SNICKERS bar
Screenshot of the SNICKERS Facebook Messenger Chatbot giving the consumer an instant coupon to redeem for a free SNICKERS bar
Screenshot of an instant coupon that's valid for a free SNICKERS bar at participating locations

When certain plays happen during Monday Night Football, subscribers were notified for a chance to win a free SNICKERS®